关键词: 知识螺旋, 内部社会资本, 产品创新, Bootstrap, 中介效应

Abstract: Through conceptual model based on previous studies, the relationship between internal social capital, internal social capital and product innovation is explored based on Bootstrap. The conclusions of empirical study are as follows. Firstly, cognitive dimension influence product innovation significantly, however, structural dimension and relational dimension does not directly influence product innovation. Secondly, structural dimension and cognitive dimension influence knowledge spiral significantly, however, relational dimension does not influence knowledge spiral significantly. Last but not the least, knowledge spiral influence product innovation significantly, moreover, knowledge spiral play an important mediation role in the relationship between the different dimensions of internal social capital and product innovation. Not only is the construction of hardware and software, but harmonious relationship between organization members and interaction of explicit knowledge and tacit knowledge also are extremely important to product innovation.