关键词: 网络文化产业, 制度创新, 演化, 实证, Network cultural industries, System innovation, Evolution, Empirical Research

Abstract: The purpose of the network cultural industries institutional innovation is to reduce transaction costs of original system and improve the overall efficiency of network cultural industries, and to increase social benefits. In this paper, institutional innovation evaluation model of the network cultural industries include the institutional innovation level, innovative domains and innovation intensity. By building the institutional innovation level index, innovative domains index, innovation intensity index and innovative composite index to the empirical analysis for 171 systems from 1994 to 2011: After 17 years of accumulation, China’s network cultural industry system has established, although there are a lot of system, but quality is low, especially the lack of legal system. In addition, the overall evolution trend showing "inverted-U" state: In 2000, the most active institutional innovation; 2002, 2006, 2009, institutional innovation is very active, but since 2010, institutional innovation tends to smooth, indicating that network cultural industries development became increasingly stable. In view of this, the top-level design of network cultural industries institutional innovation should be strengthened to establish a systematic, predictable institutional innovation system, and draw on the 3C Principles to establish public governance model for multiple subjects.