关键词: 包容性创新, 金字塔底层市场, 包容性增长, 缓解贫困, inclusive innovation, BOP market, inclusive growth, poverty alleviation

Abstract: As enterprise’s new innovation pattern of multi-value creation oriented at the low-income group and market at the base of the pyramid, inclusive innovation can create economic wealth and at the same time help to alleviate and reduce poverty by offering the poor people equal opportunity of engaging in market, reflecting the latest idea of innovation promoting commercial and social development compatibly. This paper makes a preliminary theoretical exploration to the field by giving the definition and explanation of inclusive innovation and then describing its characteristics. After the key successful factors are summarized, a specific case is used to illustrate the theoretical elaboration of inclusive innovation at last. This paper provides a basis of comparison and verification for further research, and also provides reference for enterprises’ practice of inclusive innovation at the BOP market.