Abstract: Intuitive judgments are frequently employed in entrepreneurial decision-making, but are barely studied by the theoretical field. Based on Naturalistic Decision Making theory and Heuristics and Biases theory and their integration, this paper reviews previous studies related to intuitive judgments and points out that the question “are entrepreneurial intuitive judgments reliable” can not be simply answered or concluded with “yes” or “no”. The essential issue behind the question is the quality of entrepreneurial intuitive judgments, which requires entrepreneurs make good use of skilled intuitions and avoid using heuristic intuitions. After analyzing the objective and subjective factors that influence entrepreneurial intuitive judgments, this paper establishes an action framework for the improvements of such judgments, and suggests that entrepreneurs are able to improve the quality of such judgments by accumulating experience and skills, improving data collection ability, upgrading information processing ability, and assembling external resources.