Abstract: Servitization of manufacturing and service productization is a new trend to manufacturing enterprise’s business model innovation. This article introduces new theory of service dominant logic, from the perspective of the user's value proposition to measure business model innovation, like value proposition could be classified as functional and emotional value proposition, and analyses the theoretical framework of three, aiming to explore the relationship of business model innovation and manufacturing service performance. Meanwhile, this paper taking 339 manufacturing enterprise as the research object, divides the sample into two kinds of value proposition, and establish simultaneous equation model to empirically test triadic relation. This research shows that: business model innovation plays a role as adjustment to performance of servitization, provide emotional value proposition is higher than functional value proposition of enterprise performance, and the degree of servitization has a 'U' relationship with the performance of manufacturers.