关键词: 需求异质性, 后发企业, 技术创新, 创新能力

Abstract: Although the current demand driven innovation theory has comprehensively discussed the effect of the consumer preferences, market differences, market gap, demand scale and growth on the technological innovation of the enterprise under the context of the developed countries, the relationship between the local demand heterogeneity and the technological innovation ability of enterprises under the management context of the later-development countries, has lacked a profound exploration. On the basis of the diversity of demands and the growth of demands, we have, in this paper, through the study of the case of two white household appliance industry of the small capacity washing machine and the large suction range hood, discovered that the positive impact of demand heterogeneity on technological innovation capability is timeliness. The local heterogeneous demand which difference is small, space growth is weak and refused by the mainstream market has a short-term effect on the technology innovation, while the local heterogeneous demand which difference is big, space growth is strong and adopted by the mainstream has a long-term effect on the technological innovation. We have, in this study, broken the pattern of single factor of demand, extended the traditional research based on a certain point of local demand to promote technology innovation, adopted the interaction between demand specificity and demand growth to build up the four quadrant framework of local demand characteristic analysis, having the enlightenment for a theoretic guidance and the practice for the realization of the coma enterprise correctly judge the value of local demand.

Key words: demand heterogeneity, latecomer firm, technological innovation, innovation capability