Abstract: Based on the investigation of 376 rural entrepreneurs in rural tourist spots of Hunan and Guangxi, the paper discusses the influence of Internet embedding on their entrepreneurial performance from the perspective of ambidextrous entrepreneurship learning. The results show that :(1) Internet embedding has a significant positive impact on the exploratory entrepreneurial learning, exploitative entrepreneurial learning and entrepreneurial performance of rural entrepreneurs; (2) Both exploratory and exploitative entrepreneurial learning play an intermediary role between Internet embedding and entrepreneurial performance; (3) Compared with the consistency of "low exploration-low exploitation " entrepreneurial learning, the entrepreneurial performance of peasant entrepreneurs is higher under the consistency of "high exploration-high exploitation" entrepreneurial learning; Compared with the inconsistency of "high exploration-low exploitation" entrepreneurship learning, in the case of "low exploration-high exploitation" entrepreneurship learning, the entrepreneurial performance of peasant entrepreneurs is higher. The more consistent the exploratory entrepreneurial learning and the exploitative entrepreneurial learning, the higher the entrepreneurial performance of the peasant entrepreneurs will be. (4) Entrepreneurial efforts positively regulate the relationship between Internet embedding, exploratory entrepreneurial learning and exploitative entrepreneurial learning, respectively.