虚拟现实行业创新生态系统的协调机制研究

摘要/Abstract

摘要： 虚拟现实与社会经济的深度融合，将为现有技术范式、和产业格局和社会生活等带来巨大变革与深远影响，虚拟现实行业的高资源依赖性决定了该行业创新生态系统的重要性。本研究运用横向探索性多案例分析方法归纳出虚拟现实行业以不同类型企业为焦点的创新生态系统构建模式以及与之相匹配的协调机制。研究发现：技术导向型创新生态系统主要采用激励与生态链扩张交叉机制；产品导向型创新生态系统主要采用伙伴选择、反馈与灵活性驱动交叉机制；一体化创新生态系统主要采用激励、约束与模块化交叉机制；三类创新生态系统之间相辅相成，共同支撑和驱动了虚拟现实行业的规模化和多样化发展。本文不仅有助于深化创新生态系统理论研究，对于虚拟现实行业创新生态系统的构建、协调也具有积极的指导意义。

Abstract: The deep integration of virtual reality and social economy will bring great changes and far-reaching impacts to the existing technological paradigm, industrial structure and social life. The high resource dependence of the virtual reality industry determines the importance of the industry’s innovation ecosystem. However, the innovation ecosystem of this industry is still in its infancy, lacking perfect rules and systems to support the evolution and operation of its innovation ecosystem. Therefore, it is necessary to study the construction mode and coordination mechanism of the innovation ecosystem of the virtual reality industry according to the current situation of the innovation ecosystem. For the innovation ecosystem in the embryonic stage, it is necessary to build the core part of the innovation ecosystem, and then expand it in a “circular” manner. Therefore, in addition to contract governance, the construction modes and coordination mechanisms of innovation ecosystems of different types of focal firms will also be different. At present, less research divides innovation ecosystems into different types and conducts more specific research. This study uses social network analysis to build an alliance network in the virtual reality industry, and dig out focus firms and different types of innovation ecosystems from it, and then This research uses the horizontal exploratory multi-case analysis method to summarize the innovation ecosystem construction modes of the virtual reality industry focusing on different types of enterprises firms and the matching coordination. The research found that: there are mainly three types of innovation ecosystems in the virtual reality industry, which are technology-oriented innovation ecosystems, product-oriented innovation ecosystems and integrated innovation ecosystems respectively. the The technology-oriented innovation ecosystem mainly adopts the cross mechanism of incentives and ecological chain expansion; the product-oriented innovation ecosystem mainly adopts the cross mechanism of partner selection, feedback and flexibility driving; the integrated innovation ecosystem mainly adopts the cross mechanism of incentives, constraints and modules; the three types of innovation ecosystems complement each other and jointly support and drive the scale and diversification of the virtual reality industry. This paper not only helps to deepen the theoretical research of innovation ecosystem, but also has positive guiding significance for the construction and coordination of innovation ecosystem in the virtual reality industry. The main management implications are as follows: first, for the focus firm, when the innovation subject as the focus firm builds the innovation ecosystem, it can choose the matching coordination mechanism combination according to its own role and ecological position. This study provides theoretical reference for it; Second, for partner firms, when partner firms choose to participate in innovation ecosystems with different construction modes, they need to weigh the utility of different types of innovation ecosystems and the relationship between multi-dimensional innovation entities according to their own actual conditions, so as to realize the realization of both the system and the firm. The third is from the perspective of the system as a whole, to provide a systematic combination of coordination mechanisms for the innovation ecosystem of different construction modes of the virtual reality industry, and to provide theoretical guidance for the evolution direction of the innovation ecosystem in its embryonic stage.

赵炎李璐莹孟庆时归黄熠. 虚拟现实行业创新生态系统的协调机制研究[J]. 科学学研究, 2023, 41(4): 718-731.

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