Abstract: The innovation of knowledge product exchange services will help speed up the cultivation of a unified technology and data market. Through multi-case analysis of the services and products of technology and data transaction enterprise, it sums up a knowledge product exchange mode under the open-white-labelled service platform, analyzes the connotation and service architecture of this mode, and illustrates the technical implementation path of this mode in combination with application scenarios and specific industries. There are three main findings in the study. First, the open-white-labelled service platform model focuses on knowledge resource holding enterprises, emphasizing service customization and ecological openness; Second, the mode is established under the unified service architecture of "background - middleground - foreground" of the knowledge product exchange, and has differentiated service characteristics according to different application scenarios such as production, external acquisition, and application development of knowledge products. The mode operation depends on the comprehensive capabilities of the platform service system, such as processing, integration, shared connectivity, and value realization; Third, the function of this model for the industry is to enable the whole chain and drive integration of industrial chain and innovation chain. The conclusions are instructive for changing the current dilemma of technology and data transaction platforms, and also for policy design to realize the market-oriented allocation of factors.

摘要： 知识产品交易服务创新有助于加快培育统一的技术和数据市场。通过技术、数据交易企业服务和产品的嵌套式多案例研究，归纳了一种开放型白标服务平台下的知识产品交易模式，分析了该模式的内涵与服务架构，结合应用场景与具体行业说明了该模式的技术实现路径。研究有三点主要发现，一是开放型白标服务平台模式以知识资源持有企业为核心面向，重点强调服务定制化和生态开放性；二是该模式建立于知识产品交易所“后台—中台—前台”的统一服务架构之下，并根据知识产品生产流通、外部获取、共享应用等不同应用场景而具有差异化的服务特点，模式运行依赖于平台服务体系所拥有的生产加工、汇聚整合、共享连通、价值变现等综合能力；三是该模式对于交易产业链创新链具有牵引全链赋能和驱动双链融合的作用。研究结论对改变当前技术和数据交易平台困境、实现要素市场化配置的政策设计具有启示意义。