关键词: 中小企业, 营销能力, 技术创新, 市场绩效, 中介效应, SMEs, marketing capability, technological innovation, market performance, mediating effect

Abstract: The mediating variable of technological innovation is introduced into the study of the relationship between marketing capabilities and market performance in this paper. From the perspective of technological innovation, to build three dimensions of technological innovation, and to analysis the effect of marketing capabilities on market performance based on 340 listed SMEs in China, and the relationships are mediated by technological innovation. The results show that marketing capability has significant effects on market performance. Meanwhile, marketing capability affect market performance through two dimensions of enterprises' technological innovation (R&D investment and technology inputs), and the company's patent did not significantly mediates the relationship between marketing capability and market performance. The findings enrich the understanding of the marketing capabilities, which has important guiding significance in practice for technology innovation and development strategy.