关键词: 主体策略, 网络结构, 顾客参与, 知识协同, subject strategy, network structure, customer involvement, knowledge coordination

Abstract: Customer involvement has been recognized as an important factor for successful service innovation. It forms a knowledge coordination network in the process of customer participation in the service innovation and interaction with enterprise staff. Due to the influence of various subjective and objective conditions, the knowledge subjects have different strategies in the process of customers-enterprise knowledge coordination. The paper uses complex network model to build customer-enterprise knowledge collaboration network, and studies subject behaviors of dynamic network based on the different strategy choice which knowledge subjects adopt, then introduced game theory to the model which means to combine the strategy of subject with network structure. Therefore, the conclusions are as follows:1) When fixed the strategy choice, the network which has more active subjects will do more contributions to knowledge collaboration；2）When the renewal speed of the strategy of subject is in the middle level, knowledge collaboration will reach to a comparative ideal effect; 3）The faster the renewal speed of structure is, the more contributions will makes to the knowledge collaboration;4）Both of the rapid renewal speed of the strategy and structure will contributes to achieve the good effect of knowledge collaboration.