Abstract: Based on the qualitative data on Suichang Online Store Association, this paper discusses the internal mechanism of inclusive innovation for BOP e-merchants from the perspective of community intermediary. The results are as follows: first, aggregation is the key factor in promoting the development and the ultimate inclusive innovation of BOP e-merchants; second, community intermediary as a trusted third party, facilitates the aggregation and development of BOP e-merchants to realize inclusive innovation through organizational and functional evolutions; third, community intermediary as a critical role in e-trust platform, facilitates the aggregation and development of BOP e-merchants to realize inclusive innovation through the collaboration with enterprise and technology intermediaries. This paper makes insightful contributions to extant inclusive innovation theory in research context, research content and research perspective, while providing practical implications for inclusive innovation activities in the context of e-commerce.