Abstract: The paper analysis the inclusive characteristics of Taobao Village and the strategy significance of developing Taobao Village in Middle-west rural areas. With the 67 texts of national level rural e-commerce policies from 2005 to 2016，it draws out the 8 key elements of establishing Taobao Village and gives the skeleton of routine map. By taking Desheng Village of Ningxia as example，it analyzes the content of 41 online documents related to the development of e-commerce industry，and draws some key factors influencing the development of local Taobao business are identified. Finally，by combining the policy text analysis with the typical case analysis, this paper puts forward some suggestions for the cultivation and development of Taobao Village in the central and western regions of China.