关键词: 创业自我效能感, 创业资源, 农民创业动机, Entrepreneurial self-efficacy, entrepreneurial resources, farmers’ entrepreneurial motivations

Abstract: Recent years, the entrepreneurial activities in rural areas in China are more and more active, the farmers’ entrepreneurial motivations are also quietly changing. This article discussed the influence of entrepreneurial self-efficacy and entrepreneurial resources on the intensity of farmers’ entrepreneurial motivations with empirical analysis method. The results showed that, opportunity identification had the greatest influence on the intensity of farmers’ entrepreneurial motivations in the dimensions of entrepreneurial self-efficacy, opportunity identification, organizational commitment, management control had significant influence on the intensity of farmers' survival and opportunity entrepreneurial motivations, while the risk taking had significant effects on the intensity of farmers’ opportunity entrepreneurial motivation; in the dimensions of entrepreneurial resources, financial resources had the greatest impact on the intensity of farmers’ entrepreneurial motivations, financial and knowledge resources had significant impacts on the intensity of farmers’ survival and opportunity entrepreneurial motivations, and the human resources had impacts only on the intensity of farmers’ opportunity entrepreneurial motivation. Therefore, to improve the farmers' entrepreneurial self-efficacy and enrich entrepreneurial resources can effectively enhance the intensity of farmers’ entrepreneurial motivations.