Abstract: This study examines the impact of strategic flexibility on new product development speed (NPD speed). It finds that both resource flexibility and coordination flexibility, two dimensions of strategic flexibility, are positively related to NPD speed. And, technological turbulence negatively moderates the relationship between resource flexibility and NPD speed but positively moderates the linkage of coordination flexibility to NPD speed. The findings not only enrich the discipline’s knowledge on the impact of strategic flexibility on NPD speed, but also guide firms leveraging strategic flexibility to accelerate NPD speed.