Abstract: The failure rate of entrepreneurial activities is extremely high. How to promote serial entrepreneurship has attracted the attention of the government and scholars. This study attempts to explore the impact of entrepreneurial commitments on the serial entrepreneurial intention in the context of entrepreneurial failure. We consider the mediating role of entrepreneurial opportunity recognition as the core process of entrepreneurship between entrepreneurial commitment and serial entrepreneurial intention , and the moderated effect of environmental munificence. Empirical results showed that: (1) entrepreneurial commitment was positively related to the serial entrepreneurial intention; (2) entrepreneurial opportunity identification partially mediated the relationship between entrepreneurial commitment and serial entrepreneurial intention; (3) environmental munificence moderated the relationship between entrepreneurial opportunity identification and serial entrepreneurial intention. That is, the more friendly the entrepreneurial environment, the more stronger the mediating effect of entrepreneurial opportunity identification between entrepreneurial commitment and serial entrepreneurial intention. Those conclusions not only enrich the theoretical research on entrepreneurial commitment, but also have enlightening significance for Chinese entrepreneurial practice.