关键词: 新产品开发, 整合, 开发效率, 结构方程模型, 分类学, new product development, integration, development efficiency, structural equation modeling, taxonomy

Abstract: Abstract: This study investigated the relationship between internal integration and external integration, and their effects on new product development efficiency (NPD) in the process of NPD, using data collected from 158 companies in Guangdong province. Based on internal integration and external integration, it also classified the patterns of integration and examined the relationship between integration pattern and NPD efficiency. Structural equation modeling analysis results show that R&D/ marketing integration doesn’t have significantly direct impact on NDP efficiency, but it has significantly indirect impact on NDP efficiency through R&D/ customer integration and R&D/ academic integration. R&D/ manufacturing integration doesn’t have significantly direct impact on NDP efficiency, but it has significantly indirect impact on NDP efficiency through R&D/ supplier integration. Cluster analysis and discriminant analysis results show that four patterns of integration can be developed, including low uniform integration, medium uniform integration, unbalance integration, and high uniform integration. Analysis of variance shows that the NDP efficiency of high uniform integration is better than the others.